Minimum Advertised Price Policy

DoctorInsole® - Minimum Advertised Price Policy

DoctorInsole recognizes that our high-quality dealers invest time and resources to deliver a high-quality customer experience through knowledgeable staff.  To support our resellers' efforts, DoctorInsole wishes to establish policies that allow resellers to earn the profits necessary to maintain the high level of customer excellence people have come to expect from DoctorInsole dealers.

To protect the investment of our high-quality dealers and DoctorInsole's brand reputation, we have unilaterally adopted a MINIMUM ADVERTISED PRICE POLICY ("MAP Policy"). DoctorInsole established this MAP Policy due to the fact that reseller advertising and sales practices that promote DoctorInsole products primarily on the basis of price could be detrimental to resellers' service and support efforts and DoctorInsole's competitive position.  Such activities can be harmful to DoctorInsole's brand, reputation and competitiveness, and allow some resellers to take advantage of the service and support efforts of others.  DoctorInsole believes that these practices are unfair and thus discourages such efforts.

DoctorInsole, in its unilateral discretion, will not do business with any reseller, if that reseller intentionally advertises any MAP Product below its MAP price.  DoctorInsole is confident that this program will strengthen its competitiveness and benefit all of its resellers.

This MAP Policy has been unilaterally adopted by DoctorInsole and will be uniformly enforced.

Policy Coverage

This MAP Policy covers all DoctorInsole resellers located in the United States.  DoctorInsole will not discuss any conditions of acceptance related to this MAP Policy, as it is non-negotiable, and will not be altered for any reseller.  Nothing in this MAP Policy or in any other contract or agreement with DoctorInsole shall constitute an agreement between DoctorInsole and reseller that the reseller will comply with this MAP Policy.

This MAP Policy applies only to minimum advertised prices and does not apply to the price at which the products are actually sold, or to advertised prices higher than the unilateral minimum resale prices established by DoctorInsole® from time to time.

Minimum Advertised Price

DoctorInsole will maintain an updated “MAP Products” list of those products that fall under this MAP Policy on its website, The MAP Products and this MAP Policy may be changed from time to time at DoctorInsole's sole discretion. DoctorInsole resellers are responsible for remaining current with the MAP Policy, MAP Products and pricing.

DoctorInsole products not specifically identified in this policy are not subject to the MAP Policy. All products listed will have a MAP retail price. Listing a price other than the MAP retail price next to the featured MAP Product in any advertising will be viewed as a violation of this MAP Policy.  This MAP Policy applies to all advertisement of MAP Products in any and all media, including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines catalogs, mail order catalogs, internet or similar electronic media including websites, forums, email newsletters, email solicitations, television, radio, and public signage. Such website features as "Click for price", automated "bounce - back" pricing e-mails, pre-formatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer's shopping cart, and other similar features are considered to be communications initiated by the reseller (rather than by the customer) and this constitutes "advertising" under this MAP Policy.  This MAP Policy also applies to any activity which DoctorInsole determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for 'group purchases' and the like.  It shall not be a violation of this MAP Policy to advertise in general that the reseller has "the lowest prices" or will match or beat its competitors' prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP Policy.

Policy Modifications

DoctorInsole reserves the right at any time to modify, suspend, or discontinue the MAP Policy in whole or in part or designate promotional periods during which the terms of the policy change or designate periods of time during which the policy is not applicable. For the most current MAP Policy and MAP Products and retail prices, please visit DoctorInsole's website at

Unilateral Action

DoctorInsole is not seeking agreement from any reseller to adhere to this MAP Policy.  It is entirely within the discretion of the reseller whether to comply or not comply.  DoctorInsole recognizes that any authorized DoctorInsole reseller can make its own decisions to advertise and sell any DoctorInsole product at any price it chooses without consulting or advising DoctorInsole.  DoctorInsole similarly has the right to make its own independent decision regarding product allocations and reseller participation as a member of DoctorInsole's reseller program – at any time.

Although resellers remain free to establish their own resale prices, DoctorInsole reserves the right to cancel all orders and indefinitely refuse to accept any new orders from any resellers following DoctorInsole's verification that such reseller has advertised any MAP Products at a net retail sales price less that the then-current MAP retail price established by DoctorInsole, or if reseller has violated this policy in any other way.